Car News

Car audio, 12-volt, EV and marine aftermarket news, reported for the people who run the business. Market shifts, brand moves, retail trends and what they mean for dealers, reps and manufacturers, from CEoutlook, covering the industry since 2012.

Don't panic when retail is tough, but take these actions.
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Time to Rethink Radar Detectors?

By Mr Retail Our store started selling radar detectors in the early 90’s and made a major push...

Dave Kindig at MasterTech Expo 2025
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MasterTech Welcomes Back Bitchin’ Rides Dave Kindig

Press Release (UNEDITED): TEMPE-- MasterTech Expo is proud to announce legendary Dave Kindig will take the stage to...

CEoutlook appoints an Associate Editor.
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7 Ways to Increase Your Business for Less Than $50

By James Chevrette Business has been soft this summer for some shops and good for others.  For those...

Tesla Model 3 EV's Impact Car Audio
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Beach Auto Sound’s 3 Tesla Tips

For dealers in Southern California Teslas and electric vehicles are common enough that some shops, such as Beach...

Top story CEoutlook September 2025
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Top Story July 2024

One of July's highlights in the 12 volt industry was the purchase by Stinger of Race Sport Lighting. ...

MTX names Mid-State a distributor
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MTX Names Three Distributors

After announcing it is reinstating distributors in some markets, MTX named its initial three partners: Vickers AV, Mid-State...

SiriusXM iHeart Radio talks and Q1 2026 earnings
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SiriusXM Launches Paid Podcast Through Apple

SiriusXM today announced SiriusXM Podcasts+, a new subscription available directly in Apple Podcasts that includes some of the...

RDV Wired to Wireless CarPlay/Android Auto
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CarPlay Wired-to-Wireless Adapter From RDVFL

RDVFL Automotive Technology is shipping a wired-to-wireless CarPlay/Android Auto adapter that converts a wired CarPlay/Android Auto deck to...

Wavtech 5-channel amplifier
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Wāvtech Ships 5-Channel Fully-Featured Amp

Wāvtech, the car audio OEM integration supplier that recently entered the amplifier market, is shipping its first 5-channel...

MTX Considers Adding Distributors in Some Regions

MTX is considering adding distributor partners in specific areas of the country. In today’s market, since the pandemic,...

Tariff refunds are coming but new tariffs may be imposed.
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Shipping Costs Rise, Spot Shortages Reported

Shipping container prices are on the rise again and retailers are reporting back orders from some leading vendors,...

Kicker Revises CompQ Subwoofer Series
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Kicker Refreshes CompQ Subwoofer Line

KICKER is starting  to ship a refresh of its top of the line round subwoofers, the CompQ series....

Stinger is now shipping its HORIZON12 12.8-inch car radio.
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Stinger Buys This 12V Company

Stinger (formerly AAMP Global) has acquired the assets of Race Sport Lighting, maker of aftermarket lighting. With the...

Higher Ticket 12V Sales at Specialists
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Shift to Big Ticket Systems Continues

For the past several years, a growing portion of 12 volt retail specialists' business has been in higher...

Custom Audio Concepts
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Custom Audio’s Secret Sauce

Custom Audio Concepts, Lima, Ohio continues to achieve double digit growth in car audio at a time when...

Ottopia remote chauffeur
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Introducing a Remote Chauffeur

An innovative company called Ottopia, is offering a new remote chauffeur service. Once a driver initiates the service,...

Memphis Car Audio revamps line
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Memphis Revamps Two Lines

Memphis said it has fully overhauled its entry level Street Reference (SRX) speakers and mid-tier Power Reference (PRX)...

JL Audio New MediaMaster Source Units
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New JL Audio Marine Source Units

Garmin announced two new JL Audio MediaMaster marine/powersports source units. Shipping now, the MediaMaster 55 has an LCD...

Ex JVC executive joins Cicada, Recoil Audio
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Ex JVC Leader Joins Cicada, Recoil Audio

Cicada Audio (the recent motorcycle audio start up) and Recoil Audio, both owned by Lucky Star Trading, have...

MTX Terminator amplifier ships
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MTX Ships New Terminator Amp Line

MTX began shipping the full line of new Terminator amplifiers on Friday. The company said the new line...