Car News
Car audio, 12-volt, EV and marine aftermarket news, reported for the people who run the business. Market shifts, brand moves, retail trends and what they mean for dealers, reps and manufacturers, from CEoutlook, covering the industry since 2012.
High Six Figure 12V Shop Remodel
Proline in Brooklyn handles around 40 to 50 cars a day in just one of its locations. So,...
Industry-First Remote Start Transmitter from iDataStart
Firstech is shipping to the US a new flagship iDatastart HC4.5 remote starter kit with a transmitter that...
Selling Great Sound in Cars Means Knowing Sound
By Ken Ward Most of us can’t sell great sound in cars. This is because most of...
New Rep Firm by Star Retailer and Wife
A new manufacturer’s rep firm has launched by Susan Kranitz along with the award-winning Jason Kranitz, formerly of...
Installer Shortage Keeps Squeezing Sales
Some say the shortage of installers is getting worse, some say it’s stayed the same since prior to...
True Size of Car Audio Market
Many industry executives peg the size of the car audio market (without installation) at approximately $1.5 billion in...
Hertz Ships its First Harley Systems
Elettromedia is shipping its first full Hertz motorcycle systems for Harley-Davidson bikes, model years 2014 and up. The...
See The New CarPlay in Porsche
Porsche updated CarPlay capability, providing a glimpse at the future of CarPlay in new cars. Through an update...
VOXX Reports Quarterly Sales
VOXX International Corporation, supplier of VOXX, Viper and other aftermarket remote start and security brands, reported continued sluggish...
Chicago Shop Owner Seeks Buyer or Installer
Robert Hough runs a 5-star rated shop near Chicago, but due to a health problem, he needs to...
Subcontracting Can Pay Off
By Mr. Retail As I talk to my colleagues in the industry, the topic of adding additional categories...
Breathalyzers Save the Day at Some Shops
More dealers are looking at expanding their role in installing and calibrating breathalyzers (alcohol ignition interlock devices). Dealers...
Brandmotion’s Expansion Strategy
Brandmotion, an aftermarket company with a focus on automotive safety, has significantly expanded into fleet safety equipment and...
Update on AudioControl
AudioControl is shipping most of its new subwoofer and speaker lines—the first in its 45-year history-- and new...
Distributor Vs Direct, What’s the Best Choice?
By Mr Retail One of the most popular things talked about in the inner circles of car audio...
12V Opportunity in These Vehicles
Here's a list of vehicles that are shipping without certain features due to chip shortages. We've reported on...
Alpine Awards This Dealer
One of the most awarded dealers in the past year has just picked up another honor, this time...
New iDatalink Maestro Products Due
Automotive Data Solutions revealed new tentative ship dates and revised features for some of its key upcoming modules....
Audi Gets Aggressive With Remote Start
Audi will offer remote start via an app as a standard feature on most 2024 model lines. Until...
KnowledgeFest Moves to Atlantic City
Press Release (UNEDITED): North Andover, MA – The Mobile Electronics Association (MEA) is thrilled to announce that its...