Car News

Car audio, 12-volt, EV and marine aftermarket news, reported for the people who run the business. Market shifts, brand moves, retail trends and what they mean for dealers, reps and manufacturers, from CEoutlook, covering the industry since 2012.

Jensen shipping new 12- and 14-inch radios with Maestro.
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New Jensen Super Large Radios

Jensen Mobile announced its first 12- and 14-inch sized car radios.  The new single DIN models are Maestro-ready...

Boss Elite ships its first Harley radio
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BOSS Intros Advanced Harley Deck

BOSS Audio announced a new Harley-Davidson digital media receiver under its dealer-protected Elite line. The new model BE920WCPA.HD...

Dan Sparks promoted to Director National Sales at Alpine.
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Alpine Names New Director of National Sales

Alpine (Alps Alpine) has promoted Dan Sparks to the post of Director of National Sales for the Alpine...

atom sales
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New Rep Firm Officially Launches

Atom Sales, a new manufacturer’s representative firm, specializing in the 12-volt industry, announced its official launch, serving the...

Best Buy Reacts to Tariffs
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Best Buy Warnings on Tariffs

Best Buy’s CEO Corie Barry told analysts she expects the chain’s goods to see price increases based on...

Update on car audio tariffs
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Suppliers React to New Tariffs

The latest round of tariffs that went into effect Tuesday have led some suppliers to consider raising prices...

Top story CEoutlook September 2025
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Top Story February 2025

We are still out of breath at the pace of stories and news releases during February. There was...

12 volt sales are picking up.
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Sales Are Picking Up

After a slow start to the year, with sales dropping by double digits over last year for many,...

REPS is a new 12 volt manufacturer's rep organization.
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Reps Band Together in New 12V Organization

A new rep organization will soon be launched to help manufacturer's reps combine their expertise to mutually benefit...

Mike Dixon, a leading car audio retailer, injured in accident.
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Leading Retailer Injured

A leading South Florida retailer Mike Dixon, owner of Audio Logic, was in a tragic accident recently. After...

Rockford introduces new Polaris RZR subwoofer.
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Rockford Intros New RZR Subwoofer Kit

Rockford Fosgate (www.rockfordfosgate.com) announced a rear subwoofer kit designed for Polaris RZR side-by-sides. The 400-watt subwoofer works with...

Orca 3D printing speaker flange program expands.
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Orca’s 3D Printer Program Expands

By James Chevrette Orca Design & Manufacturing said 184 dealers have now joined its 3D printer program. Under...

Tesla gives audio install tips at MasterTech Expo 2025.
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Tesla Techs Provide Install Tips at MasterTech Expo

At MasterTech Expo next month, Tesla "Master Technicians" will be on-site provide tips and advice on electrical limitations...

Firstech ships Drone X2MAX-LTE telematics add on.
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DroneMobile Adds Vehicle Health Info

Firstech, maker of DroneMobile and Compustar, announced shipment of the Drone X2MAX-LTE telematics device for vehicles that lets...

VOXX reports Q3 2025 earnings losses.
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VOXX Announces Q3 Losses

VOXX International Corporation, the parent of brands including Viper, Audiovox, Code Alarm, Rosen, and others, released its Q3...

K40 to close its doors
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K40 to Close its Doors

By Amy Gilroy and James Chevrette After more than 40 years in business, K40 is closing its doors....

Sony Car Audio adds a new distributor, Woofer Electronics.
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Sony Adds New Distributor

Sony Car Audio has added Woofer Electronics Distributors to its distributor lineup, with exclusive distribution rights in Minnesota,...

Trulli Audio shows 18 inch shallow subwoofer at KnowledgeFest.
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Trulli Intros 18-inch Shallow Sub

By James Chevrette Trulli Audio is using its thin, cone-less speaker technology to launch new subwoofers (including an...

SounDigital USA introduces a new amplifier line called XP.
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SounDigital Intros New Amp Line

SounDigital USA showed a new amplifier line at the recent KnowledgeFest in Las Vegas that improves sound quality...

Arc Audio PS12-Pro digital signal processors (DSP) for the car.
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Arc Audio Debuts New DSP

At the recent KnowledgeFest in Las Vegas, Arc Audio showed the new PS12-Pro twelve channel DSP. The PS12...