Alpine Names New Director of National Sales

Alpine (Alps Alpine) has promoted Dan Sparks to the post of Director of National Sales for the Alpine Brand Aftermarket Division.

Sparks will oversee all sales for the Alpine Brand in-store and online.

Sparks, once a rep for Alpine, joined the company in 2019 as a District Sales Manager, responsible for the Midwest Region. Afterward, Sparks became a Senior Sales and Marketing Analyst in 2022, covering the full dealer base in North America.

In 2024, Sparks led the “New Business Development” team, a new department that sought to showcase the Alpine product line to a new audience.

Sparks said, “…My affinity for the Alpine brand started when I was a teenager and has grown into a passion that gets poured into this business every day. I appreciate the opportunity and feel very blessed to be able to contribute to such a talented team.”

Kunihiko Sato, Executive Director of the Alpine Brand Aftermarket Division said, “We are thrilled to announce that Dan Sparks has accepted the role of the Director of National Sales. “Dan has a long history with the Alpine brand, and we are confident that he will continue to provide value and exceptional sales support to our retailers.”