CEoutlook Top Story July & Comments

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Top story CEoutlook June 2024

Here are some of the top stories this month that you may have missed.  We also add some postscript thoughts that might be of interest:


1. True Size of Car Audio Market

Regarding the estimates—do they count direct-to-consumer sales by some brands such as Skar and Down4Sound?  We’ll be exploring this topic.


2. Top Selling Car Subwoofer First Half

Yes, JBL’s 6.5-inch speakers infiltrated the chart somehow.  And yes, data from Circana (formerly NPD) appears to skew towards sales at the larger stores and mass merchants.


3. Installer Shortage Keeps Squeezing Sales

We invite you to read Mr Retail’s method for “growing one’s own” installers in this month’s post “Instead of Installers, Hire Apprentices.”


4. Selling Great Sound in Cars Means Knowing Sound by Ken Ward

Thank you Mr. Ward for this and your many contributions to our industry.


5. New Rep Firm by Star Retailer and Wife

Best of luck to Jason and Susan Kranitz.


A couple more July top posts in order were:


6. Industry-First Remote Start Transmitter from iDataStart


7. High Six Figure 12V Shop Remodel

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