Press Releases & Announcements

Press releases and announcements from the brands shaping the car audio, 12-volt, EV and marine aftermarket. New product launches, company news, personnel moves and trade show updates, posted every weekday by CEoutlook, the industry’s trade news source since 2012.

ESCORT radar issues firmware update to improve response times.
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Escort Intros Firmware Updates for MAX 360 MKII and MAX 360c MKII

Press Release: Escort is happy to announce the release of firmware version 1.6 for the MAX 360c MKII....

Window Tint School mourns loss of instructor
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Window Tint School Mourns Loss of Instructor

The Window Tint School community is deeply saddened to announce the passing of Phillip Albritton, a beloved instructor,...

NAV-TV Stays in Aftermarket
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NAV-TV Expands Technical Support

Press Release (UNEDITED): Margate , FL - NAV-TV, a leading innovator in vehicle integration solutions, is pleased to...

firstech
207 views

Firstech Hires Business Development Manager

Press Release (EDITED): Saskatoon,SK - Firstech Canada is pleased to announce an addition to its team as the...

Rydeen introduces MINY cam and bracket package
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Rydeen Intros BL01-MR MINY Cam/License Plate Bracket

Press Release: Torrance, California -- Rydeen Mobile Electronics announced the debut of the BL01-MR, which brings together two...

Mid City Engineering introduces remote start for discontinued Mercedes Mbrace system vehicles.
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Mid City Intros Remote Start for Mbrace Sundown

Press Release: Beginning Dec. 31, 2025, Mercedes-Benz will discontinue support for its legacy Mbrace system, resulting in the...

zz2_podcast
184 views

ZZ2 Intros New Podcast Promoting Automotive Integration

Press Release: ZZ2 has launched the INZZIDER 12V PODCAST to give dealers, installers, and enthusiasts an exclusive look...

go_fast_rainx
138 views

GoFast Partners With Rain-X

Press Release (UNEDITED): Middletown, CT - GoFast Solutions, a leading 12-volt and automotive aftermarket distributor serving New England...

New ZZ2 ZWAG lighting for GMC and Chevy
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ZZ2 Intros ZWAGZ Lighting For Newer GM Vehicles

Press Release (UNEDITED): ZZ2 is proud to introduce the latest evolution in our ZWAGZ lighting lineup — the...

nextbase
187 views

Mazda USA Collaborating with Nextbase

Press Release (UNEDITED): Las Vegas -At SEMA 2025, Nextbase, a global leader in smart dash cam technology, introduced its...

Jensen expands partnership with GoFast Solutions
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Jensen Expands Partnership With Distributor GoFast

Press Release (EDITED): Middletown, CT  — GoFast Solutions, the Northeast’s premier 12-volt and automotive aftermarket distributor, is proud...

thinkware
285 views

Thinkware Shows 3 Dashcams at SEMA 2025

Press Release (UNEDITED): San Francisco---THINKWARE, a global leader in dash-cam technology, is debuting three next-generation models at the...

vais golf cart push-to-start
159 views

VAIS Shows Push-to-Start for Golf Carts

Press Release: Englewood, CO - VAIS Technology is proud to announce the launch of its new Push-to-Start System...

Stinger Horizon12 radio for late model Chevy and GMC trucks.
519 views

Stinger Shows Horizon12 for Late Model GM Trucks

Press Release (UNEDITED): St. Petersburg, FL — Stinger, a leader in vehicle integration, infotainment, and performance audio, will...

vais push-to-start
429 views

VAIS Unveils Next-Generation Push-to-Start

Press Release (EDITED): Englewood, CO — VAIS Technology is proud to announce the launch of its next-generation Push-to-Start...

Metra intros new data-steering wheel interfaces at SEMA 2025.
207 views

Metra’s New Data Interfaces with SWC

Metra Electronics is introducing a new series of data interfaces with Steering Wheel Control (SWC) at the 2025...

voxx_sema
319 views

New VIPER and Directed SmartStart Apps

Press Release: Orlando, FL – VOXX By Gentex Corporation is proud to announce the next evolution in its...

Metra Electronics to show new dash new radio status control interface at SEMA 2025
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Metra Intros New Radio Status Control Interface

Press Release: Holly Hill, FL – Axxess by Metra Electronics will introduce at the SEMA Show a new...

Wet Sounds intros Harley Davidson audio kits at SEMA 2025
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Wet Sounds Unveils All-New Harley Audio Kits at SEMA

Press Release (EDITED): Rosenberg, TX – Wet Sounds, a leader in high-performance marine and powersport audio, will debut...

mtx
223 views

MTX Showcases 50+ New Products at SEMA 2025

Press Release (UNEDITED): Phoenix, AZ. – MTX, a MiTek Electronics and Communications company, is excited to announce its...