Alpine Names Four New Reps Plus “Ground Breaking” Marine Lineup

Alpine (Alps Alpine) has named four new independent representative firms following its shift from in-house sales reps to independent reps, as initially announced in August. It also named a new marine distributor, CPS.

In addition, the company announced it will show new marine products at the IBEX boat show next week. Alpine described the new full system lineup as “ground breaking.” “This new collection promises to redefine what’s possible in marine sound,” said an Alpine press statement. Details will be offered at the show, October 7-9 at the Tampa Convention Center, FL.

“This isn’t just another product launch—it’s a statement,” said Dan Sparks, Director of Sales at Alpine. “We’ve engineered this lineup to deliver immersive, high-fidelity audio in the harshest marine environments. And with CPS as our distribution partner, we’re poised to make serious waves.”

The four new Alpine reps include Southwest Sales & Marketing, True Marketing Experts, Driven Marketing, and Sound Product Line.

For the Midwest region, supporting the Texas, Oklahoma, Arkansas, and Louisiana markets is Southwest Sales & Marketing, led by Rep Principal Scott Ringo, who services Northeast Texas and Arkansas, Tommy McClure, who services Houston, Southeast Texas, and Northern Louisiana, Taylor Williams, for Austin, San Antonio, and Southern Louisiana, and continuing to service the Dallas/Fort Worth, West Texas, and Oklahoma is Mark Sartain, a former Direct Sales rep with 7 years from Alpine. 

The remainder of the Midwest region will continue to be covered by Santa Fe Sales & Distributing (Missouri, Nebraska, Kansas, New Mexico, Colorado, Wyoming, Montana, Utah, Iowa, and parts of Idaho, and Illinois), Echo Sales and Marketing (North and South Dakota, Minnesota, and parts of Illinois), Midwest Sales and Marketing (Michigan), and Online Manufacturers Representatives (Indiana, Kentucky, Ohio, West Virginia, and Western Pennsylvania). The Midwest region is led by Senior Regional Manager Marco Bregenzer and supported by Senior Business Development Specialist Andy Allen.

True Marketing Experts will represent Alpine in Southern California, led by Rep Principal Shane Varnum, who currently represents Alpine, and John Evans, who has represented Alpine as a Direct Sales Representative for 19 years. Driven Marketing, a new independent representative firm led by former Alpine Direct Sales Representatives with a combined 42 years of Alpine support, Greg Douglas and Pete Bobsin, will cover the Northern markets of California. For the southernmost states, Sound Product Lines, Inc., led by John Ash, will support the Arizona territory and Las Vegas market.

The remainder of the western region will continue to be covered by Falcon Sales & Marketing (Washington, Oregon, Idaho, and Alaska) and W & W Marketing (Hawaii), and led by Regional Manager Jason Hannon, supported by Senior Business Development Specialist Jason Fine.

In the East Coast region, Access Reps, with Rep Principal Jason Vedovelli and sales rep Ben Rudnick, will service the New England market, including Maine, Vermont, New Hampshire, Massachusetts, Connecticut, and Rhode Island.

Representation remains the same with Dynamic Sales & Marketing (Florida), Tech Marketing (Tennessee, North Carolina, South Carolina, Mississippi, Alabama, and Georgia), and Trent Partners (New York and parts of New Jersey). Opus Marketing (Pennsylvania, Delaware, Maryland, D.C., Virginia, and parts of New Jersey) is expanding its services to support Upstate New York.

The East Coast region continues to be supported by Regional Manager Roy Meyer with support from Senior Business Development Specialist Colette Beaudoin, Lifestyle Engagement Specialist Colin Vargo, and Lifestyle Engagement Supervisor and National Trainer Eric Brooks.