Press Release (EDITED): San Jose, CA – Sony Honda Mobility of America Inc. (SHMA) celebrated the grand opening of its newest AFEELA Studio San Jose at Westfield Valley Fair on September 20, 2025, marking the brand’s studio debut in the South Bay Area.
The AFEELA Studio will remain open for a six-month engagement, offering Bay Area residents an opportunity to experience the innovative features of the AFEELA 1 firsthand. From its AI-powered Personal Agent to its Creative Entertainment Space with Sony’s 360 Spatial Sound, the vehicle showcases a new kind of experience where mobility, entertainment, and intelligent technology converge.
“The opening of AFEELA Studio San Jose reflects our mission to bring mobility and entertainment closer together. We’re thrilled to give Bay Area drivers a preview of how AFEELA redefines the in-car experience.” -Shugo Yamaguchi, President and CEO, Sony Honda Mobility of America
Reservations for the AFEELA 1 are now open, with a fully refundable deposit of $200. Deliveries are scheduled to begin in California in 2026.
The AFEELA Studio San Jose at Westfield Valley Fair (Suite 1133, adjacent to Center Court) will be open daily during mall hours until March 2026.
About AFEELA
“AFEELA” represents the fusion of intelligence and emotion in motion. It’s mobility that senses you, and that you can feel. At its core, AFEELA brings to life a next-generation driving experience built on advanced sensing, interactive technology, and human-centered design. The first model to be released under the brand, AFEELA 1, is scheduled for deliveries in California, USA in 2026.
About Sony Honda Mobility of America Inc.
Sony Honda Mobility of America Inc. is the U.S. subsidiary of Sony Honda Mobility Inc., a 2022 joint venture between Sony Group Corporation and Honda Motor Co., Ltd. Our mission is to redefine mobility as a living, connected experience by blending Sony’s innovation in entertainment and sensing with Honda’s world-class automotive engineering. Learn more about us at shm-afeela.com and follow us on Instagram, YouTube, X, LinkedIn, and Facebook.
Get the news before your competitors do. CEoutlook is the daily brief read by over 6,500 dealers, reps and manufacturers across the mobile electronics industry. Subscribe free.
