The Super Power of Jeremy Boyd

Jeremy Boyd, the former Director of High End Audio and OEM Integration for 47-store Car Toys, Seattle, has moved to FOSS Audio & Tint, Seattle where he, actually, doesn’t have a title.

“I don’t believe in titles,” said Ed Weber, owner of the 5-store FOSS Audio chain. “ If you look me up my title is VP of running errands.

Boyd is a car audio competition champion many times over who is talented at both selling and installing high end audio (DSP, Hi-Res Audio).

He built a high end demo room at Car Toys, which became the prototype for similar demo rooms in more than 20 Car Toys locations.

Since he moved to a managerial role at FOSS’s Everett location a few weeks ago, sales are up 50 percent, said Weber. “More than 70 percent of my install staff has at least 20 years in the bay and they don’t do what he does because he is so exceptional.  But he will teach us.”

Boyd said he “just” follows old school, top-down selling for everybody. “I show them what they came in for with the idea of adding a little bit more. I’ll show them the latest and greatest …and I have a couple of demo vehicles here.”

His sales range from a simple amp to $50,000-plus tickets.

He has a Dodge Charger with Mosconi and Focal product and a Suburban he’s building with the Kicker SoloX and Warhorse amplifiers. “And I have a 4Runner with Mosconi and Focal and a Nissan Altima that has JL VXi amps and Focal speakers.”

Boyd’s enthusiasm helps sell the high end.  “Believing in what I do, it just rubs off and then they see my cars, and they know I believe in it,” said Boyd.

FOSS plans on displaying demo vehicles in every location to demonstrate DSP and to allow customers to hear what a  properly tuned and outfitted car sounds like, said Weber.

How does Boyd train his teams on high end installs?  He figures he works with installers every day “so I think maybe they get numb to what I say, so I work with my vendor reps to develop a training and cater to that specific team,” said Boyd.

A team new to DSP will be trained in the basics and an experienced team might get training in tuning, say from Mosconi on its Bernie or from JL Audio on the Max.  Training is hands on, “so they can see it functioning and actually hear it.  In the past, I’ve worked with Nick Wingate (Orca) and Dan McMillan (In Phase Marketing) to teach how to listen to the audio, and what to listen for, and how to explain it to customers.”

What’s Boyd’s mission at FOSS?  “I look at my role as whatever they need me to do and to continue having fun and a job and to keep teaching these younger guys.”