Toyota is the latest automaker to attempt to turn a common option– remote start– into a subscription service with recurring fees.
This approach didn’t work out well for BMW, which tried to charge $80/year for CarPlay. BMW ended up dropping the fee two years ago.
Users who purchase a premium audio package get an extended trial of 10 years! Still, the takeaway is that carmakers are attempt to monetize popular features with recurring fees, something which may make the one-time charge of aftermarket remote start and other solutions more attractive.
You can see Toyota’s “Remote Connect” subscription service here.