Press Release: AUBURN HILLS, MI – Alpine Electronics of America, Inc., an Alps Alpine Group Company, named their 2021 Rep Firm of the Year for the Aftermarket. The Rep Firm of the Year awards recognize independent and direct reps who have shown a strong commitment to the Alpine brand, providing exceptional sales and marketing growth.
“Despite the challenging sales environment that our industry has experienced this past year, our independent and direct reps have continued to navigate through the uncertainty with professionalism and poise,” said Ed Moriarty, Assistant Vice President of the Brand Business Unit, Alpine Electronics of America, Inc. “We are thankful for their dedication to the Alpine brand and their strong contribution to its growth in 2021 and onward.”
During the ceremony, Echo Sales was named the 2021 Rep Company of the Year. The team from Echo Sales, Mike Lewis, Rob Osheaski, and Jen Fritz, was recognized for their incredible sales growth in 2021, especially in the sound system category, where they doubled their expected numbers. Echo was also recognized for their excellent commitment to support the Alpine brand.
“For the past five years, Echo Sales has produced consistent sales growth,” said Moriarty. “As this group is always looking for new ways to improve their organization and efforts, we expect they will continue to see great results in the coming years.”
Jason Fine was named the 2021 Direct Rep of the Year for his professionalism, strong communication, and consistent sales growth year after year. Fine was also praised for his strong support of his dealers and fellow reps through events, marketing promotions, and product support.
“Jason’s organization and communication skills granted him the lead on an important project this year,” said Moriarty. “Because of his strong work ethic and attention to detail, the project experienced a smooth transition and successful execution.”
Award recipients were chosen by Alpine senior leadership based on an evaluation of their sales, marketing, customer service, and communication for 2021.