Press Release (Edited): SOUTHFIELD, MI – New aftermarket industry group the Vision Zero Automotive Network announced a newly revamped website at VisionZero.US in time for National Distracted Driving Awareness Month in April.
The goal of Vision Zero is to reduce traffic deaths to zero by 2045, as part of a world wide initiative.
The group also announced its 8 member advisory board approved several goals for making vehicles safer on the road, including the following:
• Partner with suppliers to help promote innovative life-saving aftermarket products
• Create standards for retailers in installing safety products
• Create connections between consumers and approved retailers
• Speak directly to consumers through social media campaigns
“We recognize, like the cities, municipalities and other entities that have adopted Vision Zero, that a key component of success will be to build awareness at every level,” said Jeff Varick, founder of the Vision Zero Automotive Network. “Our purpose over the next two years is to educate and empower our supplier and retail partners to make Vision Zero part of their own stories. We want them to infuse the values of Vision Zero into their products and practices so that they become organic ambassadors in their interactions with customers.”
The newly designed website explains key safety product categories. In the future, it will include a directory of approved retailer and installation facilities.
About the Vision Zero Automotive Network
“Vision Zero Automotive Network” is a 501(c)(3) non-profit entity dedicated to educating and encouraging the saving of lives through the addition of life-saving technologies. Using several Advanced Driver Assistance Systems (ADAS) and technologies developed for the automotive aftermarket, we have the power to make an impact now. We want to use that power to every driver’s advantage. Not in ten years. Not next year. Not next week. Not tomorrow. Today, right this minute, the aftermarket consumer electronics industry have the products and the technology that can help drivers avoid deadly accidents. Our mission is to get those products into cars and trucks that already exist, now. And once we do, we can help avoid 10,000 deaths on U.S. roads