More Evidence Consumers Love Car Audio

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top car audio brands

A new study shows that consumers value and want high quality car stereo.

It also reveals OEM advantages and the aftermarket opportunities in car audio.

And it shows which are the most recognized audio brands for the car.

Over 50 percent of new car buyers tend to upgrade to a premium audio system when choosing a car and 65 percent believe it increases the resale value of their vehicle.

Plus a third of new car buyers say the audio brand in their next new car will “have a significant impact” on which car they buy.   And half of consumers say the radio brand will influence their car decision if the radio is from a well known brand like Bose, said research firm Ipsos RDA.

The most well-known brands by car buyers are Bose, Sony, Pioneer and Panasonic, as they are recognized by at least 2/3rds of consumers. The next tier includes Alpine, JBL, Infinity, Harman Kardon, BeatsAudio and Fender with 25 – 50 percent awareness.

“The audio brand matters,” said Executive VP of Ipsos RDA, whose study questioned 4,000 consumers in August/September last year.

The study noted that consumer awareness of these key brands is for their general products, not necessarily their car audio products. “When asked about familiarity of brands in the automotive industry, overall familiarity drops below 50 percent, even among the top awareness brands. What should be concerning for both auto and audio manufacturers is that only a dozen brands have greater than 10 percent familiarity as an automotive audio brand,” said Ipsos.

Ipsos also found that 70 percent said their next car purchase decision would be impacted if the car came with a branded Apple or Google system.

Our take: the data shows there’s opportunity for aftermarket Apple CarPlay and Android Auto radios.

Ipsos also noted that the average car owner spends 11 hours per week in their car.

Here is a chart of brand awareness by car buyers.

Ipsos Study on Top Car Audio Brands

Ipsos RDA says it is a “top 5” automotive research firm based in Michigan that was founded in 1969.

Source: Ipsos

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6 Comments

  1. Btw Scott Huffman runs one of the oldest, nicest, cleanest, most organized, most well-put-together retail audio video and security retail establishments in this country. Whoever runs this CE Outlook weekly email bombarding machine that plasters themselves onto my email account each week needs to get Mr. Huffman’s retail establishment the credit/full color spread it deserves right here on this very site/forum/news feed/whatever it calls itself……period. He has put in the time, he has done the work, he continues to contribute to this industry, he provides a voice/opinion on this very site as much if not more than most of the business owners in the Midwest territory combined. He obviously reads your news feeds with intellectual discernment. And his replies are always done with political correctness and cuss word free. His home audio is second to no other and his autosound division puts out systems that are good looking, great sounding, and built to last the test of times. Many of the so called self proclaimed “autosound specialists” in this industry that are still putting out prefab bulls**t and calling it “special” need to take a look at this mutli-faceted electronics cornerstone located just north of I-70 in Indepencence, Mo. These Mickey Mouse reports/surveys/empirical data bs propaganda press release concoctions need to take a back seat to what the hell is really going on in this country. Business owners are tired of being bullsh**ted over and over and over again. Bose sucks ball sacks and SHOULD NOT BE ON THIS LIST……………..PERIOD. I speak for the legitimate majority of owners, operators, installers, and retail audio buyers who don’t have time to waste on unworthy press release jargon that has no bearing on what the h**l is really going on around here. If you can’t locate a prefab report that includes some 8 letter terms such as Kenwood, JL Audio et others then perhaps its time to entrepreneur some new polls and surveys that reflect who really is propelling this industry and has been since d**n near day one and get these parasitical bloodsucking coachroaches like Bose, Sony, and Pioneer who are nothing but global banker mogul giant bottom feeders that do nothing but rape, pilfer and plunder the profitability right out the pockets of small business car audio retailers across this land. If you want political correctness there’s plenty other posts out there that can be admonished and admired. As for myself and MY fellow followers, we will continue to exercise amendment one and call it like we see it. For the hand full of lemmings out there that do want some Bose, tell them I have 2 dumpster loads full, trash is picked up on mondays. Assortment includes some of Bose finest 2013…14…and….15 Corvette, Denali, and Escalade inaudible 2 ohm boat anchor bulls**t wanaby car audio systems. Price is free, first come first serve, no rainchecks, no warranties inherent or implied, guaranteed to sound like shit and make you miserable every time you turn that junk on……………………………………..

    *The writer of this post has no personal connectivition/agendas with any of the aforementioned persons, places or things referenced herein. In orther words no bribery or political activist campaign contributions have been received or exchanged in the matters at hand.

    -revised and censored version

  2. Btw Scott Huffman runs one of the oldest, nicest, cleanest, most organized, most well-put-together retail audio video and security retail establishments in this country. Whoever runs this CE Outlook weekly email bombarding machine that plasters themselves onto my email account each week needs to get Mr. Huffman’s retail establishment the credit it deserves right here on this very site/forum/news feed/whatever it call itself……period. He has put in the time, he has done the work, he continues to contribute to this industry, he provides a voice/opinion on this very site as much if not more than most of the business owners in the Midwest territory combined. He obviously reads your news feeds with intellectual discernment. And his replies are always done with political correctness and cuss word free. His home audio is second to no other and his autosound division puts out systems that are good looking, great sounding, and built to last the test of times. Many of the so called self proclaimed “autosound specialists” in this industry that are still putting out prefab bullshit and calling it “special” need to take a look at this mutli-faceted electronics cornerstone located just south of I-70 in Indepencence, Mo. These Mickey Mouse reports/surveys/empirical data bs propaganda press release concoctions need to take a back seat to what the hell is really going on in this country. Business owners are tired of being bullshitted over and over and over again. Bose sucks ball sacks and SHOULD NOT BE ON THIS LIST……………..PERIOD. I speak for the legitimate majority of owners, operators, installers, and retail audio buyers who don’t have time to waste on unworthy press release jargon that has no bearing on what the hell is really going on around here. If you can’t locate a prefab report that includes some 8 letter terms such as Kenwood, JL Audio et others then perhaps its time to entrepreneur some new polls and surveys that reflect who really is propelling this industry and has been since damn near day one and get these parasitical bloodsucking coachroaches like Bose, Sony, and Pioneer who are nothing but global banker mogul giant bottom feeders that do nothing but rape, pilfer and plunder the profitability right out the pockets of small business car audio retailers across this land. If you want political correctness there’s plenty other posts out there that can be admonished and admired. As for myself and MY fellow followers, we will continue to exercise amendment one and call it like we see it. For the hand full of lemmings out there that do want some Bose, tell them I have 2 dumpster loads full, trash is picked up on mondays. Assortment includes some of Bose finest 2013…14…and….15 Corvette, Denali, and Escalade inaudible 2 ohm boat anchor bullshit wanaby car audio systems. Price is free, first come first serve, no rainchecks, no warranties inherent or implied, guaranteed to sound like shit and make you miserable every time you turn that junk on……………………………………..

    *The writer of this post has no personal connectivition/agendas with any of the aforementioned persons, places or things referenced herein. In orther words no bribery or political activist campaign contributions have been received or exchanged in the matters at hand.

  3. Its evident that the way the survey was undertaken was skewed to a certain audience. It would be “my bet” the question possed to the “new buyer” was interpreted, or worded as AUDIO specific rather then CAR STEREO specific…..additionally where/when did the survey take place? Was it at/while/awaiting a new car purchase that “perhaps” to have an advertised Bose Setup in the vehicle that was/being/had planned on being purchasing. And if the core group were “just new car” electronic educated buyers the group would not be a proper cross section.

  4. Kenwood obviously did not sponsor this study. The company claims to be a “top 5 car audio research company”. Maybe they have never heard of Kenwood either?

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