Apple, the most valuable company in the world, has a lot of advertising clout. So if it decides to advertise CarPlay, we can expect a corresponding boost in consumer awareness.
Pioneer said it expects Apple will promote CarPlay this year, although it is uncertain whether that will be in the form of TV ads, radio, print or digital media.
Apple did not respond to a CEoutlook inquiry.
Apple’s expected ads, plus advertising by the car companies will eventually create an explosion of interest in CarPlay said, Pioneer’s Ted Cardenas.
“Once we see the OEs start announcing this tech, our expectation is they will start advertising and consumer awareness will elevate….General Motors put Pandora in a Super Bowl ad two years ago,” he said.
Among the car companies offering CarPlay are General Motors as of this summer (including 2016 Chevy, Buick, and Cadillac models), Hyundai and Ferrari. CarPlay is also coming soon to Honda vehicles starting with the 2016 Accord. For more on the OEM roll out of CarPlay see www.automotiveitnews.org