As promised, Alpine Electronics released a 30-second cable TV ad for its truck radios. The ads feature a surprise guest star from the Discovery Channel–Richard Rawlings from the Fast N’ Loud (Gas Monkey Garage) cable show.
The ad below is expected to reach almost 4 million viewers in 25 metro markets in the US.
Shot on location in the California High Desert, the ad is appearing on cable channels specializing in sports, reality shows and automotive shows.
It shows pits an Alpine oversized, 9-inch X009-WRA radio/navigation deck against factory navigation. The Alpine deck is shown in a blue, Kevlar-coated Jeep Wrangler made by Starwood Motors of Dallas.
The ad also shows contact information for local Alpine retailers who are supporting the Alpine Restyle program at the end of the commercial.
Source: Alpine Electronics