Now that it’s September, Kenwood and Kicker brands have arrived on Walmart shelves, as first announced in June.
Walmart is stocking two derivative Kenwood car radios at prices of $95 and $140. With Kenwood’s entrance into Walmart, Alpine remains the only top car radio maker that is not at the mega retailer.
Kenwood noted this spring that it will not offer a full line of products at the mass merchant. It said it made the difficult decision to enter Walmart in order “to sustain volume in a flat business environment. We felt this was the most controllable and responsible way to do it, as opposed to online marketplace merchants,” according to Senior VP Consumer Electronics Keith Lehmann.
The Kenwood models are the KDC-200U and KDC-400U. As derivatives they have some cosmetic and small feature differences than models for other dealers. And they will not be made available to the general network, Kenwood said.
The Kenwood KDC-200U is listed as a Single DIN AM/FM/CD/MP3/ receiver front USB, iPod.iPhone control and a remote control. The step up KDC-400U adds a 3-line display.
Kicker models on display at a Walmart in Milford, CT include several speakers, subwoofers and an enclosed subwoofer. Models include Comp12 and Comp 10, 12- and 10-inch subwoofers; a DS525 5 ¼ inch coaxial at $54.92; a DS68 6 X 8-inch coaxial at $64.92, a DS60 6 1/2-inch coaxial and a DS693 6 X 9 3-way speaker set as well as a DC10 subwoofer enclosure.