Kenwood will begin selling 2 car radio models at Walmart stores beginning in September, the company confirmed.
Alpine would then become the only remaining top 5 car radio brand that is not sold through Walmart.
Kenwood said it made the difficult decision to enter Walmart in order “to sustain volume in a flat business environment. We felt this was the most controllable and responsible way to do it, as opposed to online marketplace merchants,” said Senior VP Consumer Electronics Keith Lehmann.
He noted, that Kenwood is only offering 2 SKUs through the mass merchant. “There’s no attempt whatsoever to place the full line of product at Walmart.”
Lehmann said the Walmart deal will give Kenwood the incremental sales that will help it keep the Excelon program for car audio specialists intact.
Kicker will also enter Walmart in September with a limited number of car amplifiers and speakers.