As promised, Audiobahn officially re-enters the car audio market tomorrow, releasing a 2011 catalog and taking orders from dealers. An Audiobahn Web site will also go live, marking the brand’s return after 2 years.
One of the new products will include Audiobahn’s first low profile subwoofer—to be available in 10- and 12-inches– at $139 and $154 suggested retail prices. This particular model will not bear the company’s characteristic “flame” styling but many of its other products will.
As in the past, the company will rely heavily on lifestyle marketing and its new catalog will include photos of rapper Glasses Malone and other celebrities. “Right out of the gates, we inked promotional collaborations with rapper Glasses Malone, megastar Jason Ellis, DJ and radio personality PJ Butta, die-cast toy company Maisto International, as well as a wide array of other celebrities, athletes, musicians, models, clothing and apparel companies soon to-be-announced,” said a spokesman.
The supplier expects to make its formal debut at the SEMA show in November.