Press Release (UNEDITED): FT. MYERS, FL – GENEVO America is thrilled to announce the addition of industry veteran David McKee as Director of Sales. Mr. McKee joins GENEVO with deep industry experience, having served as a Regional Sales Manager for K40 for eight years, prior to joining the company.
In his new role, McKee will help lead the next phase of GENEVO America’s growth, building out the dealer network and expanding the brand’s footprint across the North American 12-volt market.
“One of the advantages I see at GENEVO is that everything is done in house,” says McKee. “The technology, the engineering and the install technicians are all in the same building, so getting products to market, receiving feedback and providing updates is an incredibly efficient process. It was one of the most impressive aspects of the company that led me to sign on.”
The high-end radar and laser detection brand was founded in the Czech Republic in 2011 and with its overseas success arrived in the North American markets early this year. GENEVO features the MAX portable detector, the PRO II and PRO II DUO installed radar detectors, and the LP laser defense system. The MAX and PRO II series both come with a bevy of features, including a GPS database of stationary speed and red-light cameras. This free database is updated monthly.
McKee was impressed with GENEVO’s commitment to keep their customers informed and protected. “In a subscription-heavy world, our database will be free for life. I also like the exceptional level of support GENEVO offers. There are people available that support both the dealer and the end user. Its done right.”
Ray Woolf, CEO of GENEVO America, praised McKee’s deep industry experience and track record of driving both technical and financial account performance. Partnering with McKee reflects Woolf’s collaborative dealer-first, mindset. “Now we can start talking about programs and numbers,” Woolf noted, “and be a little more out-of-the-box where it makes sense.”
“I know the extensive training that he went through to perfect his craft and his art. It was a very clear decision for me to bring him on,” explained Woolf. “He thoroughly supports the vision of the brand. We are a 12-volt-first company, and that mindset shows up in everything from how we engineer our products to how we support our dealers. With David helping lead our growth, we think that approach will move the entire industry forward.”
About GENEVO America
GENEVO America is the North American division of GENEVO s.r.o., a European leader in premium radar detection and custom-installed laser defense technology. Headquartered in Fort Myers, FL, GENEVO pairs in-house European engineering with a dealer-first approach, offering North American drivers and 12-volt specialty retailers high-precision detection hardware, backed by subscription-free GPS updates for life.
