Press Release (UNEDITED): Pontiac, Mich. – Alps Alpine of North America, Inc. (“Alpine”) will return to Roadkill Nights Powered by Dodge this August with an exclusive showcase that celebrates decades of performance heritage and offers enthusiasts a glimpse into what could come next.
Long before premium factory audio became commonplace in American performance vehicles, Alpine and Dodge shared a vision for delivering an unforgettable driving experience. Beginning in the mid-1990s, Alpine supplied factory audio systems for the legendary Dodge Viper, helping define the soundtrack of one of America’s most iconic performance cars. That relationship would grow over the years, with Alpine engineering premium audio systems found in numerous Dodge, Chrysler, Jeep, and Ram vehicles.
Now, that legacy takes center stage once again
Visitors to the Alpine display at Roadkill Nights will be the first anywhere to experience an exclusive preview of two early audio concepts created specifically with today’s Dodge enthusiast in mind. These concepts explore new possibilities for performance audio integration while celebrating the passion, power, and personality that define the Dodge brand.
Alpine isn’t announcing a new product
Not yet.
Instead, attendees will receive an exclusive first look—and more importantly, a first listen—to ideas currently being explored by Alpine’s engineering team. These concepts represent Alpine’s ongoing commitment to pushing premium in-vehicle audio forward while honoring the performance heritage shared with Dodge enthusiasts.
“Roadkill Nights is where passionate enthusiasts come together to celebrate American performance,” said Mike Henhard, Senior Vice President of Mobility Sales and Engineering at Alps Alpine North America, Inc. “There couldn’t be a better place to share what’s inspiring our engineers and to hear directly from the people who live and breathe these vehicles.”
Because these are early concepts, they will only be showcased during Roadkill Nights. The event will mark the public debut, giving attendees an opportunity to experience them before anyone else.
Whether you’re a lifelong Viper fan, a modern Charger or Durango owner, or simply appreciate the evolution of American performance, the Alpine booth will offer something you won’t find anywhere else.
Experience It First
Join Alpine at Roadkill Nights Powered by Dodge at M1 Concourse in Pontiac, Michigan, where performance, horsepower, and premium sound come together for one unforgettable weekend.
Because some stories deserve to be heard before they’re told.
