Car Toys of Texas has made a significant move in car audio with a major rollout of Morel product across its store network. In a phone interview, David Toliver of Synergy Marketing Agency said “the timing was just right for the partnership”.
The rollout starts with twelve stores total, eight in the Dallas Fort Worth area and four in Houston, with displays and product going in right away. Roll outs will run two stores every two weeks until complete, followed by virtual trainings and a user hub for ongoing support.
Leading the trainings is Morel’s new trainer, Kevin Hisatake, with Cory Stocklin from Morel assisting. Morel product has also been delivered for display boards at Car Toys’ Frisco, Texas location, with product and displays being updated accordingly as the rollout continues. Trainings are expected to run over the next twelve weeks.
So far the response from staff has been positive, with employees already posting on social media to spread the word about the new product lineup heading into their stores. Car Toys of Texas reportedly vetted several other brands before ultimately deciding to bring in the Morel brand.
