HKI USA Announces Strategic Transition Away from SounDigital

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HKI parts ways with SounDigital

HKI USA, which distributes SounDigital, GroundZero and other brands, announced it has ended its relationship with SounDigital.

After more than a decade offering SounDigital amplifiers in the US, the company said the decision to part ways was a difficult one.  

The company said, “As the market continues to evolve, HKI USA has made the decision to move in a direction that remains fully aligned with its core values: protecting its dealers, supporting brick-and-mortar retail, and delivering long-term value through trusted distribution, service, and support,” said Diogo Iannaccone, CEO of HKI USA.

While inventory lasts, HKI USA will continue to support the SounDigital line as it has in the past, assisting with product questions, warranties, repairs, and service. After inventory is sold through, HKI USA will continue honoring warranty and repair support.

At the same time, HKI USA said it “is actively developing new solutions designed to serve its dealers and customers at the highest level. More information will be shared soon as the company introduces the next chapter of its global strategy.”

“Our focus is not simply on what we are leaving behind, but on what we are building next,” Iannaccone said. “We are working hard to bring our partners new opportunities and strong solutions they can believe in.”

For more information, visit www.hki-usa.com.

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