Press Release (EDITED): Ultimate Marketing in conjunction with award winning retailer Carlos Ramirez of NVS Audio (NJ and FL) held a training event during Bike Week in Daytona.
The training in motorcycle audio and DSP was graciously hosted by SoundCrafters in Daytona and featured Cicada Audio. Over 100 people attended the training which lasted til midnight.
“It was great to have so much support from the community, with Paul [Papadeas of Soundcrafters] giving us his place to use at the last minute. And the fact that we had so much [attendee] support,” said Kevin Holder of Ultimate Marketing, SC.
One of the attendees flew in from New Zealand (a 30 hour flight) and another from Canada, he said.
A video of the training has already garnered 116,000 views and is still climbing, said Holder.
“Education has always been a core focus for Ultimate Marketing, and the company remains fully committed to investing in opportunities that help dealers strengthen their tuning skills, product knowledge,… Ultimate Marketing firmly believes that consistent, hands-on education is one of the most important drivers of long-term dealer success,” said the distributor.
“Carlos has been an incredible partner in bringing high-value training opportunities to the market. His practical, real-world approach continues to resonate with dealers looking to sharpen their capabilities…” said Holder.
Carlos was named the 2016 Trusted Tech by Mobile Electronics Magazine and consistently ranks in the top 50 installers/retailers (2010–2025) named by that magazine.
Watched the whole training. Even though I never attempted a motorcycle install before the knowledge I received was incredible. I would pass this video on to anyone with a motorcycle just so they know how involved it is for great sound.