Press Release (EDITED): TORRANCE, CA – Rydeen Mobile Electronics has promoted Rex Berfield to National Sales Manager as the vehicle safety technology company looks to accelerate its expansion in the aftermarket automotive electronics market.
Berfield, who has spent more than 35 years in the mobile electronics industry, moves up from his previous role as Strategic Sales Manager. His appointment comes as Rydeen works to strengthen its dealer network and push into new distribution channels for its vehicle safety and driver-assist products.
“Rex’s profound understanding of the mobile electronics landscape is an important asset that aligns perfectly with our high-intensity growth plans,” said Phil Maeda, CEO of Rydeen Mobile Electronics.
In his new role, Berfield’s primary objective is to identify issues preventing Rydeen from being offered as the first choice in vehicle safety and driver-assist solutions.
“I am honored to lead Rydeen’s national sales efforts at such a perfect moment for the brand,” Berfield. “Our focus is on constructing a “sales engine” that empowers our existing dealer network and delivers responsive, customer-first solutions. We are not just selling products; we are engineering a safer driving experience through innovation”.
The promotion is effective immediately.
CONGRATULATIONS, REXY!!
CONGRATULATIONS On the Promotion Rex, well deserved.