Maxxsonics Announces Management Changes

Maxxsonics promoted Mark Lieber to the post of Director of Product Development and announced several other changes in management.

Lieber joined Maxxsonics in 2021 as Project and Quality Manager. His career dates back to 1987 when he began work at Rockford Fosgate and was eventually promoted to Senior Project and Quality Assurance Manager in 2011. Later that year, he joined YSI Inc. in the supply chain field, where he managed 40 key suppliers. In March 2013, he joined Scosche Industries as a Program Manager.

In his new role, Lieber will lead the product development team and spearhead product strategy, as well as oversee product execution from concept through launch. Maxxsonics said, “Mark will also collaborate closely with Engineering, Sales, and Marketing teams to ensure products align with customer needs and market trends.”

Gina Kim has been promoted to Director of Credit

Gina Kim has been promoted from Credit Manager to Director of Credit. She will now oversee all credit operations, guiding financial decision making and ensuring the company maintains robust credit management practices.

Luis Larralde has been promoted to International Sales Manager

Luis Larralde, formerly Maxxsonics Latin America Sales Director, expands his role into global markets. He will oversee international sales initiatives, strengthen partner relationships, and support Maxxsonics’ mission to grow its global footprint.

Maxxsonics Welcomes Director of Supply Chain

In August, Maxxsonics appointed Alexander Burgess as Director of Supply Chain. He brings a data driven approach to Maxxsonics’ supply chains to improve the customer experience and overall audio experience, said Maxxsonics.

Brian Sherman, President of Maxxsonics said, “We’re looking toward 2026 with excitement, starting with these role changes that will place us for even greater success. The foundation and partnerships we built this year have set the stage for new product ideas and solutions, bold thinking, and reaching horizons we haven’t explored before.”

Photo: Left to right, Larralde, Lieber and Kim. (Forgive us, Burgess is not in the picture above).