Industry Vet Joins Rydeen

Rydeen Mobile Electronics announced the appointment of Rex Berfield to the post of Strategic Sales Manager.

Berfield is a 21 year veteran of Pioneer Electronics and was most recently National Sales Manager for distributor DAS, Inc.

In his new role, Berfield will oversee Rydeen’s sales across the East Coast. He will also play a key role in identifying and expanding into new markets, bringing Rydeen’s line to a broader audience.

With 35 years of experience in manufacturing and distribution, “Rex’s understanding of the 12-volt landscape and his ability to build and lead strong sales networks aligns perfectly with our growth goals,” said Phil Maeda CEO. “We’re excited to have him onboard to strengthen our presence on the East Coast and to develop new sales channels.”

“I’m thrilled to join the Rydeen team,” said Berfield. “Rydeen’s commitment to cutting-edge technology and customer-first solutions is exactly the kind of company I want to help grow. I look forward to contributing to the brand’s continued success.”

For more information contact [email protected].