Press Release: DS18, the car, home, and motorsports audio supplier based in Miami Gardens, FL, and Big 5 Electronics, a 12-volt distributor from Cerritos, CA, proudly announce their 10th anniversary as partners.
Initially, the partnership began with Spirit, LLC, now the parent company of DS18, purchasing products from Big 5 for distribution. This changed in 2013 when Spirit launched DS18, shifting the relationship to where Big 5 started purchasing and distributing DS18 products. This pivotal change allowed DS18 to swiftly establish itself as a leader in Pro audio, Jeep audio, and various other audio products.
“Before DS18 was established, we were operating as Spirit and purchasing different brands from Big 5,” said Sasha Susterman, DS18 General Manager. “With the inception of DS18, we began with amplifiers, recognizing a market gap where we could offer unique products at competitive price points. Our alliance with Big 5 was instrumental in penetrating the competitive market.”
Big 5 Electronics, an industry staple in Southern California, has been integral to the widespread distribution of DS18 products. This collaboration has enabled DS18 to reach diverse market segments and fine-tune their offerings to meet specific customer needs.
Social media has played a crucial role in this journey. Platforms like Instagram, Facebook, and YouTube have been leveraged to boost brand awareness and engage with a broad audience. “As traditional advertising and marketing methods decline, our online presence through engaging content and product showcases has been vital,” added Susterman.
For more information visit www.ds18.com and https://big5electronics.com
