Pioneer Electronics has appointed a new rep firm for the Pacific Northwest region.
It named Crossover Marketing Group, based in Portland, OR, as its new partner in the region. Crossover Marketing is a recently-launched rep firm led by former KENWOOD Director of Sales, Rob Sutton and Paul Pilat, a veteran of Intel and several audio companies.
Crossover Marketing has also partnered with VOXX, BOSS Audio and Elettromedia, since its launch in March of this year.
Pioneer’s Executive VP Larry Rougas, said Crossover Marketing will help expand the Pioneer brand in the Northwest by “leveraging their strong relationships and industry knowledge.”