Progressive Merges With 3 Reps

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Progressive Group Merges With 3 Reps

The Progressive Group, a leading manufacturer’s rep and distributor owned by Patrick Industries, has merged with three different rep firms or distributors in as many months.

The mergers make Progressive a nearly national rep/distributor, operating in 43 states.

The company acquired AVR, a southeastern rep firm with a distributing arm, based in Marietta, GA in November. AVR has handled brands including Kenwood, JBL, Infinity, Hertz, Audison, Atrend, Metra, Scosche, Rydeen, Wavtech, iDatalink Maestro, and MTI Acoustics.

Its territory has included includes Alabama, Mississippi, North Carolina, South Carolina, Tennessee, Georgia, and Florida (as of several years ago).

Joe Hanson of AVR will retire effective February 4.

Progressive’s Dave Russell said the company is also integrating with (but is not formally acquiring) Premier Marketing, Statham, GA and Encore Sales, Washington, DC effective February 1.  Personnel from these firms will join the Progressive group, which is now split into Progressive Representatives and Progressive Distribution..

Progressive will also announce another acquisition or merger in the next few weeks, Russell said.

Progressive, Rockford and Wet Sounds are all owned by Patrick Industries, a $5.3 billion company. Rockford also announced Tuesday that it will expand its role with Rockford into several new territories

Progressive operates 9 distribution centers. It handles dozens of car audio brands and dozens of home audio brands.  Some of the leading car audio brands it represents are Rockford, Kenwood,  AAMP Global, Metra,  ESCORT, Pioneer, VOXX, Directed, and Wet Sounds.

Earlier this month, VOXX/Directed announced it will extend its representation by The Progressive Group into the Mid-Atlantic region.

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2 Comments

  1. @ed. respectfully disagree. No question there are fewer bigger reps and distributors but there are way too many brands that add value and cannot be sold by a few reps or distributors. As some reps grow older this provides a great alternative to simply closing the doors. Win win but not the end of reps.

  2. Looks like the beginning of the end of the independent representative model in the US. The progressive group sounds like they’re simply creating a vertical sales model all within the same company.

    So much for the independent sales representative… glad I retired several years ago.

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