Rockford Names New Rep/Distributor in 3 Territories

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Rockford Expands Progressive Territory

Rockford Fosgate announced it has appointed The Progressive Group as its manufacturers’ rep in 3 new territories, expanding its role with the rep/distributor .  These include the Mid-Atlantic, Metro New York and Southeastern markets. Progressive also becomes the distributor for Rockford in the Southeastern market, effective immediately.

For its part, the Progressive Group is moving into new territories and has either acquired or merged with three different rep or rep/distributor firms.  (See more here).

In the metro New York / mid-Atlantic areas Kenny and CJ Giba of Encore Sales will be joined by Bruno Berg in servicing Rockford in the territory. Fred Dulaney and Mark Berry of Premier Marketing will join the Progressive Group alongside Gregory Wallace and Brian Cargile doubling the team in the southeastern states including Alabama, Georgia, the Carolinas, and Tennessee, where it will represent Rockford.

The expanded rep territories are effective February 1.

“…For over two decades The Progressive Group has represented Rockford in other parts of the country, and we look forward to bringing our customer first organizational approach to all of our new Rockford Fosgate dealers,” said Dave Russell, Business Unit Director, The Progressive Group.

Headquartered in Tempe, Ariz., Rockford Corporation is a wholly owned subsidiary of Patrick Industries, Inc., which also owns The Progressive Group and Wet Sounds.

 

 

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