Press Release: RINGWOOD, IL — Race Sport Lighting is shipping new Stage Bundle Kits for the Jeep Wrangler JK, which were on display at the SEMA Show last week in Las Vegas.
The Stage 1 Road Runner Kit features 5 major external lights in a kit that takes 2-4 hours to install in the bay. The Stage 2 Trail Runner Kit includes 8 popular LED Jeep lights that installs in about 6-8 hours. And lastly, the Stage 3 Zombie King Kit packages a whopping 11 interior and exterior Jeep lights that take 8-12 hours of labor to install. These are the perfect solutions for resellers who upfit Jeeps or who are looking to keep it simple and offer lighting packages.
Dealers who upfit Jeeps told us, whether it’s a lift kit, an exhaust kit, or alike, that it’s easier for their sales counter guys to sell a 1-2-3 option to the customer instead of putting together a lighting system piece by piece. The sales counter person will simply show the 3 options, give the customer the 3 prices for the package + labor, and the customer will make a choice.
“We have already started selling these kits to Jeep upfitters nationwide and they love it because their lives just got a whole lot easier, and they actually sell more lights as a result. Essentially, the resellers drove this product to the marketplace to make the checkout experience much easier. It also makes it easier to quote labor and make sure their shops make a lot of profit selling a Jeep Lighting Stage kit,” said Steven Jergensen, President of Race Sport Lighting.
The Race Sport Lighting Jeep Stage Kits are in stock and shipping now. The current packages are for the JK model, but Race Sport will be releasing the Wrangler JL Stage packages by the end of the year. A Jeep Gladiator and Ford Bronco Kit package is also in the works for a 2023 release.
Inquiries may be sent to JR Stocks at [email protected]