More Suppliers Exit SEMA Show

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In addition to Kicker, BOSS Audio and Race Sport Lighting, several other vendors have pulled out of the SEMA Show for 2021 due to COVID 19 and expected lower attendance.

Rockford Fosgate, Epsilon, Cerwin Vega/Diamond Audio and Wet Sounds have all recently cancelled their exhibits for this year.

Rockford said, “After lengthy discussions with our dealer partners, Rockford Fosgate has decided not to exhibit at the SEMA show in early November. Most of our dealers said that they will not attend the event citing various reasons for their decision,” according to Theresa Anthony, VP Sales & Marketing.

She added, “Rockford will still communicate next year’s product offering and programs, as well as conduct our business planning with our retail partners. Regional sales managers and our representatives will be contacting dealers to schedule these business planning conversations.”

Wet Sounds said it will not exhibit this year due to COVID and expected lower show attendance. It plans to return to the show next year.

Other suppliers said they were concerned for the safety of their employees and they expected lower attendance from the 12 volt community.

The SEMA Show will be held November 2-5 in Las Vegas.

For a map of other vendors currently planning to exhibit at the SEMA Show click here.

Regarding COVID measures, SEMA said it “is monitoring the evolving COVID-19 landscape and expects to have details in the coming weeks about what requirements will be in place for the SEMA Show. While subject to change, Nevada currently requires masks for indoor events such as trade shows. Nevada does not require proof of vaccination for trade shows.”



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  1. Correct me if I’m wrong. What is the use of going to show off your product line if you are not going to have product readily available? If I can get product out to my dealers, why bother wasting my money on a booth at SEMA or CES this year. That might be the real reason most of these manufactures are backing out. Thoughts?

  2. It makes me sad to say but it’s silly to push on with any in-person shows this year of any kind. Regardless of anyone’s personal opinions of the political side nobody of reasonable intelligence can say that a manufacturer potentially exposing their employees to needless risk is a good decision. Those of us who are attendees can make that choice for ourselves, but anyone working there doesn’t have that freedom. And the reality is the attendance is going to be record low. Incredibly low. No manufacturer is going to get any ROI from an in-person event in 2020.

    1. You’re such a silly goose… We will not be attending CES because they DO have a vaccine mandate.

      1. Speak what you want about general attendance, my company pulled out purely due to the risk to our employees. Mandates of tests/vaccines is meaningless when you’re not willing to put your family in the worst position of the year.

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