BOSS Updates Website in Rebranding Campaign

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Boss Audio

Press Release: OXNARD, CA –  12 volt aftermarket audio and video supplier BOSS Audio Systems has launched a rebranding campaign with a redesigned website and packaging.

“We’ve taken the initiative to modernize our branding and product offerings across multiple markets while at the same time strengthening our already market-leading approach to customer service,” said Sam Rabbani, CEO and founder of BOSS Audio Systems. “For more than 30 years, we have been a leader in the car and truck audio market category…”

Rabbani said the company is focusing on “Plug and Play” and easier DIY installable products with added features, at price points that can be half that of competitors’ products with the same features.

The company now offers easily identifiable BOSS Audio packaging with a unique logo and color scheme, as well as a straightforward branding message.

Founded in 1987 by Sam Rabbani in Los Angeles with the concept and goal of developing leading, world-class mobile audio system’s to fit within everyone’s budget, BOSS Audio has since grown to now offer more than 400 products that are sold in 130 countries, both in storefront retailers and online.

“Now, the new allows consumers an even easier way to both research as well as purchase the ideal audio/video products…” said Xin Hamilton, BOSS Audio VP of Marketing.

Additions and features of the new include:

  • Easier navigation
  • More visually appealing and increased product content
  • More product and market educational copy and imagery
  • Robust customer portal for product registration, ticket, and support
  • Independent BOSS Inside Program – a community space for BOSS Audio fans and support to engage with one another on installation ideas, tips, and tricks.

For more information, please visit



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