The tariff fun is not over yet.
Car audio amplifiers, in-dash radios, some audio wires, streaming media players, cables and other accessories are due to see an increased tariff as of October 1, confirmed the Consumer Technology Association (CTA).
These goods are part of $200 billion in Chinese products that were tariffed at 25 percent September 2018 and are scheduled to see another 5 percent increase October 1 (see chart below).
These additional tariffs, plus new fees placed on speakers and head units are causing more suppliers to consider raising prices.
MTX parent Mitek said until now it, it was able to absorb the tariffs through its other divisions such as AtlasIED, which sells commercial audio, electronics and other products. Jason Fickas, Mitek Director of Sales and Marketing said, the company has ” not raised any prices to our MTX dealers since this all began. Unfortunately, given this last round of tariff increases we can no longer sustain them alone; the math just doesn’t work. Of course, we are exploring options, exceptions, and pressuring factories for assistance before taking potential changes to our dealers, but it’s no longer ‘if but when.’ We’ll have more info to our dealers in the coming weeks.”
AudioControl CEO Alex Camara said the tariffs are becoming more of a burden over time. “The current tariff situation is one where we had hoped by now, a solution would be found to address unfair trading practices through negotiations between the US administration and the Chinese Government. We support the desire by the US Administration to create a fairer balance of trade. However the direct imposition of tariffs of 25 percent are a direct impact on our US business (and end-consumers) and the increase to 30 percent just serves to make the impact on consumers and pricing more of a challenge the longer this tariffs remain in place.”
As many component parts are moving to a 30 percent tariff, car audio processors that AudioControl manufactures in the US are also impacted.
Rockford and Harman have already announced price increases.
By contrast, Sony, said it has no plans to raise prices at this time, according to a spokesman.
Here is a chart identifying the different “lists” of Chinese electronics tariffed at various times last year. It originally appeared at Politico.com, and was supplied to us by the CTA. We’ve added car audio information to the chart.
|Tariff List||Date Imposed||Tech Product|
|July 6, 2018||Connected thermostat, some wires|
|Aug 23, 2018||Semiconductors, some wires|
|Sept 24, 2018|
(moved to 25% June 15, increase to 30% Oct. 1)
|Amplifiers, in-dash radios, certain audio wires, streaming media players, printed circuit assemblies price could increase by 23%, totaling $1.8 billion; routers, modems, servers, desktop PCs without monitor, PC components, chargers, power adapters, cables, cords, surge protectors, smart home security cameras, car backup cameras, video conference cameras.|
|Sept 1, 2019||Speakers, car radios with LCDs, in-car monitors. $52B worth of consumer tech including Smart speakers, Bluetooth speakers and wireless headsets/earbuds, smartwatches, fitness trackers, AR/VR, TVs, desktops, digital cameras (including drones) and lithium batteries.|
|Dec. 15, 2019||$115B worth of consumer tech including smartphones, laptops/tablets, toy drones and video game consoles.|
Photo via CarToys