Press Release (edited): OXNARD, CA–BOSS Audio Systems announced several new top managers and executives in powersports, marketing and customer service.
Xin Hamilton has been named VP of Marketing, and Bryan Grace has been named Powersports Sales Manager. Additionally, Madison Barlow has been appointed Customer Service Manager.
Hamilton will oversee branding, omni-channel development, marketing strategies and will lead the BOSS marketing team. She reports to Director of International Sales, Navid Farhand.
Hamilton’s experience includes growing a tech startup and creating go-to-market plans with partners such as Amazon, Newegg, and T-Mobile.
Grace will manage existing powersports product lines as well as marketing for powersports via BOSS’ international network of off-road dealers. He will also focus on developing new products in the powersports market. Grace reports to Doug Kern, Vice President of Sales and Marketing.
Grace said, “I started racing bikes, ATVs and UTVs from the age of six. I’m part of their group. I speak their lingo.”
Grace has nearly four decades of installation, sales and distribution experience in the 12-volt and powersports industries.
In customer service, Barlow’s role will include training team members, developing processes and protocols, and implementing new support systems.
Photo: Left to right Hamilton, Grace and Barlow