Top Selling In-Dash Navigation Deck for First Half 2017

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top selling AV deck

Below are the top 5 in-dash navigation receivers (by dollar sales) for the first half of 2017 along with average selling prices, according to The NPD Group.

Kenwood and Pioneer dominated the list with Kenwood taking the top spot with its DNX893S at an average selling price of $1,063.25.  It was followed by the Pioneer AVIC8200NEX at $897.

Both of the top models include CarPlay and Android Auto and all of the top 5 include CarPlay. Here are the top 5 models:

NPD 2017 nav
Source: The NPD Group/ Retail Tracking Service

By contrast, last year, the top 3 best selling navigation decks in UNITS were all from Pioneer (see chart below).  Note the above 2017 chart shows best sellers in dollars and last year’s chart below shows best sellers in units.

NPD 2016 nav


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  1. Exactly why we push the Kenwood excelon over the pioneer. Can’t make much at all on pioneer product.

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