Here are the top car AV decks and AV/Navigation decks for the first half of the year, according to The NPD Group.
The former Pioneer top-of-the line AVIC-8100NEX took the best seller slot in units for the first half (originally at $1,400 suggested retail price). Market share for the 81000NEX in the category was 12 percent.
All of three of the top navigation decks featured Apple CarPlay and interestingly none of the top three AV decks did.
In car AV/receivers (without navigation), a low cost deck from XO Vision made it to the number 2 spot. It’s XOD1752BT sold at Walmart for $99.97 and allegedly set a new price floor at Walmart for a DVD/receiver with 6.2 inch screen and Bluetooth.
Apart from the XO deck, all the top AV and navigation decks were from Pioneer for the first half, according to NPD.
See the chart above for the top selling models.
Specs on all the top radios are as follows:
AV/Navigation
Pioneer AVIC-8100NEX: Navigation/receiver has Apple CarPlay and Android Auto. It had a 7 inch WVGA capacitive touch screen, DVD, pinch and zoom navigation, and MirrorLink, as well as HD Radio and SiriusXM capability at an original suggested retail price of $1,400. The model has since been replaced by the AVIC-8200NEX.
Pioneer AVIC-5100NEX: No longer available was about $600 street price has been replaced by the AVIC-5200NEX.
Pioneer AVIC-5200NEX: Navigation receiver offers CarPlay Bluetooth, DVD, iPhone and Android control at about $750 street (not counting a $100 rebate).
AV/Radios
Pioneer AVH-X2800BS: In-dash DVD/receiver with 6.2 inch display, Bluetooth, Siri Eyes, Free, SiriusXM capability, Spotify and AppRadio for iPhone and Android phone control at suggested retail price of $300
XO Vision XOD1752BT: In-dash DVD/receiver with 6.2 inch touch screen DVD and Bluetooth for street price of about $99.97.
Pioneer AVH-280BT: In-dash DVD/receiver with 6.2 inch display, Bluetooth, iPhone and Android control, 5 band graphic eq at a street price of about $260.
Keep in mind that this company is using data submitted to them directly from the manufacturers themselves. So, if there are companies which do not participate/hire NDR, their unit sales are not factored in. Another possibility is that, as we have seen in the auto industry, unit sales to distributors/dealers doesn’t mean they aren’t sitting on shelves in warehouses. Don’t be fooled by what this company is propagandizing. I believe Pioneer has commissioned NDR to make it seem like they are the only ones selling, in turn, it adds further “buzz” to build their brand. Stay smart, stay informed and do your due diligence folks.
Kenwood was not shipping………………..
Today’s generation knows nothing about good sound quality and or Great Head units!!
They want cheap. But when they buy it from specialist they also want to complain about its performance.
Ouch. Sad to see the XO Vision there. What does this say about what our customers want? That cheap wins out of quality? That thought may be nothing new, but this is proof. 🙁