Powersports audio including audio for motorcycles and side-by-sides or UTVs and boats is surging as much as 130 percent for some suppliers, creating spot shortages in some products.
JL Audio MX micro amplifiers, Diamond Audio marine speakers, Elettromedia products and Kenwood marine controllers are facing back order.
At a time when car audio sales are lackluster, powersports audio is a welcome growth segment.
“It’s exploded for us,” said Ted Henricks of Maxxsonics. The consumer side of the business is up “a solid 25 percent” he said, while the OEM side is growing even faster.
“We are on fire with powersports products,” said Rob Wempe of Elettromedia. I am ordering a 2 to 3 months’ supply and I still sell everything I get and I am in back order again at the end of the month.”
He said powersports audio is up by 132 percent and May was the best month in Elettromedia USA’s history.
Diamond Audio said, “Our growth has been unbelievable,” according to Larry Frederick, who said the HFM65 marine audio speaker is on back order. “It’s crazy, how can you be out of a 6.5 inch anything? We had a burst of sales in marine…we’ve reordered three times already and we still can barely keep up….”
Kicker said its powersports audio sales are up 30 percent and the company expects a very strong year for 2017.
JL Audio said one of it its MX amplifiers is on back order and full supplies should be available by the end of June. “The powersports category is doing very well for us…sales of the MX amplifiers, in particular, have been very strong,” said a spokesman. He noted that the MX amps are also finding their ways into cars, trucks and jeeps.
Kenwood also confirmed its KCA-RC55MR marine wired remote controller “has been difficult to keep in stock. Currently it is on backorder,” according to a spokesman.
Rockford Fosgate said it does not comment on sales.
Five-store chain Stereo King of Portland OR said powersports audio is up 15-20 percent over last year. President John Coleman said the store built up a clientel by taking a demo vehicle wrapped with the store name to nearby sand dunes. “When my guys take the demo vehicle to the dunes, they spend most of their time on the side talking to people. It couldn’t be a better community to market to.” He explained, “Once you do it with a few, it catches fire. These guys talk to each other, they all want to outdo each other. They are in clubs and hang out together. It’s a lifestyle thing. The key is you have to market to them and get to the dunes.”