Directed Names New CEO From Consumer Electronics Field

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Directed has appointed as its new CEO, Robert Struble, who was the founder of iBiquity, the developer HD Radio.

He will lead a team of over 200 Directed associates in the US and Canada. He said he aims to ensure that Directed is a key player in the connected car arena.

Robert-Struble Directed

Struble founded iBiquity in 1996 serving as its CEO until 2015.  The company launched HD Radio, successfully bringing radio into the digital age. In 2015, before iBiquity was sold, its revenue was $50 million.

He replaces Tarek Kutrieh who was appointed President two years ago.

Jim Minarik, Chairman of DEI Holdings said, “I have known Bob for nearly twenty years and am very excited to welcome him as Directed’s new CEO.  Bob’s success at building iBiquity and HD Radio technology from its infancy to mainstream adoption and an ultimate sale of the business speaks volumes about his tremendous talent and abilities…”

Struble said, “Directed has some of the most respected brands and leading technology in automotive electronics.  The opportunity to take these great businesses forward and add additional growth drivers was incredibly attractive.  The broader connected car space is exploding, and Directed will be a major participant. I’m also thrilled to be working closely with Kevin Duffy and his great team at Sound United under the broader DEI umbrella.”

Directed says it is the largest designer and marketer of of consumer vehicle security and remote start in North America.

Struble will report to the Board of Directed’s parent DEI Holdings and will sit on the Board.  He will be based at Directed’s Visa, CA headquarters.

Struble has a BS in Engineering from MIT and an MBA at the Harvard Business School.

Directed owns the Viper, Clifford, Python, Autostart and other remote start and security brands and offers connected car products and Usage Based Insurance.  It’s parent DEI Holding was acquired by Charlesbank Capital Partners in 2011.  Charlesbank is based in Boston and is a private equity investment firm with more than $3.5 billion of capital.



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