Directed Appoints New President

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Tarek Kutrieh

Tarek Kutrieh has been promoted to the position of President of Directed, effective January 1st, 2015.

For the past 1 1/2 years, Kutrieh has served as Directed’s Chief Financial Officer and Chief Operating Officer.

Prior to joining Directed in July 2013, Kutrieh served in the operations team at The Gores Group, a $3.7 billion private equity fund where he was focused on investments in the automotive and technology sectors, and at McKinsey & Company as a consultant. Kutrieh earned his MBA at The Wharton School.

Jim Minarik, Chairman and CEO of Directed’s parent company, DEI Holdings, Inc., said, “Tarek has played a key role in the remarkable growth of Directed over the past year and a half, not only in our traditional retail business, but also in our fast-growing car dealer business, as well as in the emerging markets for Connected Car devices like Viper SmartStart and other products and services for the User Based Insurance (UBI) markets.”

Minarik added that while he will be continuing his direct involvement with Directed in 2015 and beyond, Kutrieh’s promotion will make it possible for him to spend more time on both the overall strategy for DEI Holdings, and actively supporting its Sound United Division, headed by industry veteran Kevin Duffy.


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