Corrected: PowerBass USA is shifting its distribution model to focus more heavily on direct sales to retailers but it will still maintain it sales through distributors. It announced it has reorganized its sales team to support the new effort.
The company is launching new “aggressive” retailer programs at CES to support the new distribution plan. This includes putting more PowerBass personnel “out in the field calling on customers,” said Erik Harbor, now Central Regional Sales Director.
Jeff Falk has been appointed Eastern Regional Sales Director. He has held posts in the past with Pioneer, Haman and most recently Memphis Car Audio. He replaces Brad Fair, who left the company in October.
Harbour, who was Western Regional Sales Manager now represents the central region and also handles marketing.
Richard Prieto was newly hired as Western Regional Sales Director and Mario Bugarin is now International Sales Director. Bugarin has held posts in the past at Crossfire, Alphasonik, JVC and most recently, Memphis Car Audio.
Steven Bach remains Vice President of PowerBass USA.
“We are looking forward to 2017, with over 30 new products showcasing at the upcoming CES Show along with many new programs, incentives and promotions,” Bach said.
PowerBass will display at CES January 5-8, Booth 5931 in the North Hall of the Las Vegas Convention Center.
Photo: Bugarin, Falk and Prieto
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Good to see PowerBass taking this strategic move. The industry continues to shift, but opportunities exist for specialty retailers and suppliers who understand how to make profit with controlled distribution, careful and adaptive marketing and strategic partnerships.