Leading Retail CEO Moves to Custom Sounds

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JR Stocks at Custom Sounds

A leading car audio retail CEO has left his post to become President of Custom Sounds, the 17-store car audio chain based in Austin, TX.

J.R. Stocks, formerly CEO of Freeman’s Car Audio, Charlotte, NC, is the new President at Custom Sounds, replacing Brian Dorsey who is taking a position outside the industry.  Dorsey, who had worked at Custom Sounds for 29 years is pursuing a finance position in a mortgage company.

Mike Cofield remains CEO of Custom Sounds, one of the top grossing car audio specialty chains in the US. As of 2014, its sales were over $16 million annually.

Helping to replace J.R. Stocks at Freeman’s is David Wall, a regional manager who has been named General Manager.  Additionally, Nancy Stocks was promoted to Comptroller at Freeman’s, also assuming some responsibilities temporarily for her husband, before joining him in Texas.

Stocks’ new post at Custom Sounds became effective December 1.   When asked why he made the shift, he said, “Mike reached out and we had been talking for several years and had worked together closely at MESA.  He had a position to fill and it was a great opportunity for me.”

In addition to running Custom Sounds, Cofield is President of MESA, the Mobile Electronics Specialists of America, buying/marketing group. Stocks has also served on the board of directors at MESA.  As of February, MESA claimed 132 retail members accounting for about $270 million in sales with 255 store locations.




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