Clarion Appoints Petra Distributor

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Clarion Corporation of America  has appointed Petra Industries as the exclusive distributor of Clarion marine audio and accessories for car stereo dealers.

Clarion will continue selling directly to boat builders, marine retailers, and e-commerce accounts, while Petra will handle marine audio sales to traditional car stereo dealers through its “tremendous logistics expertise,” said Clarion.

“….we see significant potential in servicing the marine aftermarket through 12-volt retailers,” said Clarion President Paul Lachner.

Clarion had sold car audio products since 1940 but in March it announced it would stop selling car audio products to brick and mortar retailers in the US.  Its US retail car audio business is now only through online retailers such as Amazon, Crutchfield and Sonic Electronix. However, Clarion continues to sell car audio through brick and mortar stores in Canada.

“We are very pleased to be partnering with Clarion to support the 12-volt dealer base with great marine audio products,” stated Tate Morgan, Petra President.

Clarion said its marine audio systems undergo extensive quality control tests including exposure to UV rays, and to humid salt water conditions.

Clarion’s marine systems and accessories are available for purchase immediately through Petra Industries.

For more information, visit www.petra.com/clarion-marine or www.clarionmarinesystems.com.

 

 

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