The car audio market’s shift to the new technology in driver safety products will be the theme of the KnowledgeFest tradeshow next month sponsored by the Mobile Electronics Association (MEA).
The “SHIFT” theme will appear on all show signs, calling on the industry to embrace the new technology.
“Carmakers are using significant advertising budget to promote safety features on new vehicles, and almost all of the available OEM options have aftermarket counterparts,” said Chris Cook, MEA President. “Retailers can take advantage of a new profit center in which consumer value has been stoked high by OEM messaging.”
MEA said the “potential changes to the driving experience hold future opportunity for retailers and installation technicians.”
Now in it’s 20th year as an industry event, KnowledgeFest will be held August 20-22, 2016 at the Hilton Anatole Resort & Convention Center in Dallas.
Registration for the event is open, and attendees will be able to reserve space in education courses in the coming weeks. For more information visit knowledgefest.org.
