Jensen car audio is debuting four CarPlay radios at CES, including two at a record-low price of $399.
The new Jensen radios offer the same CarPlay capability found in other models on the market including control over music, messaging, mapping and navigation from a car radio connected to an iPhone, all with a simple user interface and voice control.
Jensen’s move to a lower price follows JBL’s announcement it will offer a $399 CarPlay/Android Auto deck in February, also at $399. Until recently, the entry price for CarPlay was closer to $699 in a car radio.
For Android users, the Jensen radios also include HDMI to mirror and control an Android phone’s information on the car radio screen. With an optional WiFi dongle, Android users can also get a wireless connection to the radio so they don’t have to plug in their phone every time they enter the car.
Jensen’s CarPlay AV models are the VX4014 and 4024 (single and double DIN versions) each at $399.99, which are joined by AV/navigation models, VX 7014 and 7024 each at $499.99. All models include Bluetooth and SiriusXM capability and are expected to ship in the second half.
While some suppliers are cutting back on head units, Jensen is increasing them with 11 models in the line this year, compared to 8 in 2015.
Dual said the new Jensen line is developed independently of Dual and Axxera car radios, and will continue to be developed independently.