Amazon will launch a car audio installation program to offer consumers the ability to find a qualified local installer, according to a reliable source.
The Internet giant is expected to start signing up 12 volt retailers soon to participate in the program, which could officially launch at some point after the upcoming January CES.
The program would present Amazon shoppers, within their shopping cart, the choice to purchase the service of an installer in their neighborhood. That retailer would set a price for the install and Amazon would pay the installer, less a referral fee.
We were told that Ray Windsor of Leadership Systems, who has led companies such as Eclipse and Audiobahn, was knowledgeable of the program. He said he could not comment on specifics at this time, but he said, “It seems to me that any time an installing retailer is provided with a second chance at building a relationship with a consumer who passed him up at first, he should take a serious look at participation. Which retailer does not want the attention of a consumer who needs his services?”
Amazon has been moving into installation services generally, according to recent reports. It plans to connect users to plumbers and electricians to help install the products that Amazon sells, reported The Wall Street Journal late last month. CBS news said it will also enlist “home media” and appliance technicians in the program.
Users will be able to select the service they need, review price quotes on the job and reviews on the servicemen from Amazon and Yelp users, said CBS News.
Amazon sales in car audio are estimated at $600 million by TWICE magazine’s annual Top 25 Car Electronics Retailers report. Amazon’s sales grew 4 percent in 2013 over 2012, according to TWICE.