It’s one thing to produce the most expensive car audio speakers in the world.* It’s another thing to sell them.
So we’re making note here of one of the first actual sales of the Focal Ultima Kit, a set of component speakers and 8-inch sub at $20,000. The model with serial number 0001 was sold by Andres Electronics Experts in Kelowna, BC Canada.
It was purchased by J.J. Dubec, who is known to some for his GT-R mod in PasMag which went viral.
Dubec hasn’t decided which car he will put the new system in, so it hasn’t been installed yet.
The second Ultima kit sold to a dealer also went to Andres Electronics in Canada, and that one is heading for the demo boards in the store, said Manager Dave Oakley. In fact, the store is building a demo board specifically for the product.
The Focal Ultima system uses the same Beryllium dome tweeter used in the company’s super high end home audiophile system, plus a 6.5 inch woofer and 8- inch subwoofer that is specially designed to provide tight and flat bass in compact enclosures.
The 6-driver, two-way active system does NOT include amplifiers.
Oakley says Dubec is looking to buy a car to house the new Focal system and he expects to perform the build this coming spring.
Andres is a 9-store chain in 21 markets, which sells car audio as well as home audio and cellphones (some of the store locations sell only home audio and cellphones).
* arguably the most expensive speakers that are true sale items, not just a show piece.