Maxxsonics, maker of MB Quart, Hifonics and other car audio brands, announced a new lower end amplifier line under Hifonics that will be protected from the Internet.
The new Hifonics Zeus Elite line is marketed specifically to brick and mortar stores and will be guarded from Internet resellers, said Maxxsonics. It will be offered in the December/January time frame at prices from $149 to $399.
It follows the launch of Hifonics’ first protected seriess, about a year ago, called the Brutus Elite.
Maxxsonics said the strategy has proven successful.
“We’re trying to build product for specific channels,” said Maxxsonics’ Ted Henricks. “We offer 200 items in amplifiers and subwoofers and speakers.”
The new Zeus Elite series is aimed more at a mass market audience. The top of the line amplifier, the ZE300.1D, is a 3,000 watt max mono block amplifier at $399.