In July, we told you SiriusXM’s was planning to offer 2-month trials of satellite radio through auto dealer service departments, expanding its efforts to court used car owners.
Wednesday, SiriusXM announced the formal launch of the program, called Service Lane.
Service customers may quality for the free trial if they own a car with a non-activated SiriusXM radio.
SiriusXM said the service departments can use the offer as a way of thanking their customers.
Dealers interested in enrolling in the Service Lane Program or the SiriusXM Pre-Owned Vehicle Program can sign up at www.siriusxmdealerprograms.com.
why not offer activations at 7-11.