Pioneer said its AppRadio 3 is backordered by 3 weeks to 30 days due to unexpected demand.
Short supplies are expected to continue through much of this month, said Pioneer’s Ted Cardenas, adding, “We’re building them as fast as we can.”
This third generation of the AppRadio is catching on for the first time with car audio specialty dealers, where the first two version of AppRadio (launching first in 2011) was a bigger seller in big box stores and chains, he said.
Part of the reason is the newest version includes MirrorLink (that mirrors what’s on your phone onto the car radio screen and controls it from the radio). It’s also the first AppRadio to include a CD/DVD player, the first to offer music streaming over Bluetooth, Cardenas said.
“After two years of doing this, now in its third iteration, we’re really having some traction in almost every level of retail,” he said.
The original AppRadio launched in June 2011. It was Pioneer’s first radio to act essentially as a speaker dock for your phone and to display and control apps from an iPhone. AppRadio 2 launched in March 2012 adding the ability to work with Android phones.
AppRadio3 launched May 23 at $499 (with DVD player) and $399 (without).